Week 3 Part B: Developing a Brand

 I am going to be using a small yoga studio in Oceanside called, "CommuniTea Yoga & Meditation". They hold yoga and meditation classes and they also have videos on their website that people can easily follow according to their mood. CommuniTea also has a teacher training course that you can take through them. It is three modules for a total of 200+ hours. They also offer other training courses on their website as well.

This brand does have a logo. Their logo has a yogi holding tea and it also has pink and yellow shapes surrounding it. The tagline is part of the logo which is also the name of the company. It tells me that they hold yoga and meditation classes and they sell tea at their studio also. The logo looks like it incorporates everything that they want to stand for and is straight to the point. 

They also have a Facebook page that showcases and a video slideshow of the studio and the community and they tend to post pretty often on there. They also have an Instagram which they post often on and they have a Youtube channel also where they post practices and yoga also. CommuniTea has social media icons at the very top of the website and at the very bottom. This is a good way to show that you are active on social media and is easy access for the consumer.

Brand recognition is critical, and it seems that they are very aware of that. They have a huge mural on the side of the studio and this helps them stand out because every time someone passes by they may be interested in the studio and maybe will go in and sign up for classes. Another way that they incorporated brand recognition is using the faces of the teachers that teach there and using lots of photos of the studio on their website. This is interesting because if you decide that you want to take classes you know exactly what the teachers and the studio looks like and you can feel more comfortable. 

CommuniTea has lots of options on their website. You can sign up for classes, you can follow them on Instagram, you can become a yoga teacher and you can watch yoga videos on their website. They are very well-rounded and have lots of choices for their potential customers. They do this so you can find something that you like and want to support in some way.